Martha Beck – The Four-Day Win: How to End Your Diet War and Achieve Thinner Peace Four Days at a Time

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The Bestselling Author of Finding Your Own North Star
Reveals How to Change the Way You Eat, Four Days at a Time

Everyone knows how to lose weight: eat less, move more. But so many dieters who know what to do still don’t do what they know. Why not? Because they don’t understand the brain-body dynamics of weight loss. Now, cutting-edge research has revealed that millions of dieters following typical weight loss programs are actually programming themselves to get fatter.

In The Four-Day Win, Harvard-trained Oprah Magazine columnist Martha Beck, Ph.D., reverses this trend and teaches dieters to get lean from the brain outward. The Four-Day Win tells how to reverse the brain-body programming that makes you fat, so you can create a new, leaner and healthier body . . . for good. As empathetic and funny as she is informative, Martha Beck observes that:
Traditional dieting relies on the ability to go numb or to override physical and emotional feelings.

Overeating is a self-calming compulsion similar to OCD — dieters turn to food (and lots of it) when they’re deprived of comfort

Overweight people can reverse the brain-body programming that is making them fat. Instead of attacking their bodies, they can learn to support them.

Dr. Beck helps you to think thin and end your compulsion to overeat, and includes a Jump-Start weight-loss program that will help you shed pounds in the best way, both psychologically and physically. An inspiring and enlightening challenge to everything you think you know about losing weight, The Four-Day Win provides you with an easy and fail-proof way to change your life. Download and start listening now!

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.

Martha Beck – The Four-Day Win: How to End Your Diet War and Achieve Thinner Peace Four Days at a Time

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