Julie Solomon – The Influencer Academy

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Here’s a scroll-stopping question for bloggers + entrepreneurs who put in CEO-amount of hours working on their business, but still get paid like an intern balancing a stack of papers in cute heels

What’s the biggest difference between the big bloggers and content creators who make a full-time living as an entrepreneur leveraging their smarts to build out e-courses, partnerships, and their own product lines that totally justify high-fiving herself…

 

… and feeling like you’re spinning your wheels just trying to keep up with content creation—wondering if you’ll ever get to the point when Nordstrom appreciates you as much as your bank account appreciates them?

If you guessed knowing your way around the latest algorithm switch-up, you’d be wrong.

If you guessed constantly creating newer, better content every single day of every single week, you’d be wrong.

If you guessed the number of brand partnership contracts hanging out in your Gmail inbox, you’d still… be… wrong.

Listen—those things are important.

But, I’m here to tell you that they’re not the whole enchilada.

And unless you’ve thought through how you’re building your brand off social media, your #ootd archive and loyal followers have an impact that only stretches as far as your engagement rate does.

So, if the world of social media isn’t sustainable forever, what’s your back-up plan to keep strategically growing a brand?

Let me know if this sounds familiar:

You roll over and immediately move your hand until it hits—yep, right there: A hard, shiny glass screen. You tap open your go-to app and pause until the red pop-up displays a few vital metrics: Followers, check. Comments, check. Mentions, check.

And thus begins the day—you’ll just add another shiny screen (mornin’, laptop!) and cup of coffee to the mix and quite literally work from sunup to sundown … alternating between Bravo and E! in the background + Postmates on the way while the hours tick later into the evening.

Clicking through your Gmail on one display, thumbing through and answering follower comments on another.

Some days it’s playing bumper cars in traffic to get to a photoshoot, most days its endless content creation. It’s a constant one-thing-after-another reactionary kind of day.

Honestly, it usually feels like one step forward, and five steps back (Okay, let’s just be 2-glasses-of-frosé-al-fresco honest: lately it feels like no steps forward—just a dead end on some days).

Things haven’t quite worked out like you thought.

Which makes you that much more agitated when family and friends don’t see this as a real business.

Your love/hate addiction to scoping out fellow brands used to be a fun inspo sesh—but now, it’s a discouraging little reminder of just how much you have on your endless to-do list to turn this blog into a business.

And as new months tick off in your pretty planner, shifting your goals from “well, that month must have not been the right timing” to the next month, even you—the starry-eyed dreamer—are starting to doubt if you’ve really got the vision and clarity to make this thing work.

If you’re going to reach your full potential, cultivate deep trust with your followers, and grow a community that inspires others … instead of constantly feeling like the driver dropped you off on the plateau of brand growth and there’s no piece of the “KILLING the game pie” left over for you.

Julie Solomon – The Influencer Academy

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