Jon Benson – 7 Minute Musde

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The first thing I thought of when I first saw the “7 Minute Muscle” (7MM) ebook from Jon Benson, was that scene between Ben Stiller and the hitchhiker in There’s Something About Mary.

You know the one? The hitchhiker (Harland Williams) has the idea to start his own company with a “7 Minute Abs” video to outdo the popular “8 Minute Abs” videos.

Funny scene.

The premise of the ebook is that with the presented methods you can get a muscle-producing workout in just 7 minutes.

So, can you?

I’d say yes. If you are talking about taking someone off the couch and doing 7 minutes of intense training a day as opposed to zero minutes a day? Then absolutely, yes, that person is going to get results, certainly more muscle than the person who does zero minutes.

As I see it, the real question is if these methods are a viable option for the person wanting maximum gains as quick as possible? Will it, for example, measure up to the many programs recommending in the neighborhood of 3 one-hour intense weekly workouts and dedicated high-calorie eating?

My answer to that question would be a resounding “no”. Surprisingly, Jon Benson seems to agree. As you get into the ebook, Benson doesn’t seem to be claiming a better, faster muscle-building system but rather a more practical one.

His argument is that, for himself and many trainers, most training regimens out there are impractical in the long-term.

He argues that a system such as 7MM can be more productive over time because many trainers will get physically and mentally exhausted with typical programs. This exhaustion will cause them to take extended breaks from those training programs where they won’t from 7MM.

There is definitely truth to what he says. I won’t dispute that a training program like 7MM might be ideal for some. However, I don’t think it is offering what the typical reader of this site wants or what is best for them.

7MM isn’t really a complete program. Benson doesn’t touch diet or get into cardio. Or supplements or pre and post-workout. He doesn’t offer exercise tips.

It is simply a workout system. And like all workout systems that only deliver a workout routine, I think it is ultimately impractical to expect very many trainers to take just this system and achieve anywhere near their potential. Significantly changing your physique isn’t just about a workout system, it is about diet and many other factors.

Benson does explain the 7MM system reasonably well. It is interesting, well-researched stuff. There are a lot of pages justifying it to be a credible training method which may or may not be necessary. Vince Delmonte provides some helpful videos to tie it together.

Benson also spends a lot of time talking sports psychology and there is some really interesting and valuable stuff there as well. I got a lot out of this and thought the book was an enjoyable read. But when I was done, I felt a bit underwhelmed.

3 of 5 Stars: An experienced trainer who is looking for a new, less time-intensive training method may find some value in adding “7 Minute Muscle” to his library.

However, for the vast majority of trainers seeking to achieve their best physiques, this ebook stops well short of arming them with the complete knowledge and plan they need to get there.

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.

Jon Benson – 7 Minute Musde

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