Jerry Stocking – No Fault Sales Course (September 2010)

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Whether a salesperson makes a particular sale or not is a very short-term competitive approach. The No Fault
Sales Course oers an alternative to competitive sales. In No Fault Sales, Jerry Stocking reveals how sales is a
team sport: The salesperson and the client join together to ensure that everyone wins. In this seminar, Jerry
gives you some tools to bring out the best in yourself and your team or family members. For example, one of
the main questions you will learn to ask yourself after an interaction with a client is, “Have I increased my ability
in this interaction?” As you learn and grow, you will naturally close more sales. The best learning takes place
when you are having fun and playing. In this No Fault Sales presentation, specic exercises are provided for you
to practice as well as insights you may discover.
In this course Jerry Stocking does part of the Unconscious Hello that Harlan Kilstein and Kenrick Cleveland have
popularized in their Unconscious Persuasion. That is because they all learned it from Dave Dobson. It starts
around CD 3

What is Seduction ?

Seduction has multiple meanings. Platonically, it can mean “to persuade to disobedience or disloyalty”, or “to lead astray, usually by persuasion or false promises”.

Strategies of seduction include conversation and sexual scripts, paralingual features, non-verbal communication, and short-term behavioural strategies. The word seduction stems from Latin and means literally “leading astray.” As a result, the term may have a positive or negative connotation. Famous seducers from history or legend include Lilith, Giacomo Casanova, and the fictional character Don Juan. The emergence of the Internet and technology has supported the availability and the existence of a seduction community, which is based on discourse about seduction. This is predominately by “pickup artists” (PUA). Seduction is also used within marketing to increase compliance and willingness.

Seduction, seen negatively, involves temptation and enticement, often sexual in nature, to lead someone astray into a behavioural choice they would not have made if they were not in a state of sexual arousal. Seen positively, seduction is a synonym for the act of charming someone—male or female—by an appeal to the senses, often with the goal of reducing unfounded fears and leading to their “sexual emancipation.” Some sides in contemporary academic debate state that the morality of seduction depends on the long-term impacts on the individuals concerned, rather than the act itself, and may not necessarily carry the negative connotations expressed in dictionary definitions.

Jerry Stocking – No Fault Sales Course (September 2010)

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