Harmon Brothers – How To Write Ads That Sell And Make Your Ads Funny
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Videos don’t have to be viral to sell.
In fact, Daniel explains why trying for viral is exactly the WRONG approach if you want your video to sell—and what to do instead to maximize the reach of your content.
Humor is great,
but it’s not the goal.
Our videos usually use humor to sell—but even more important than the jokes are the formulas we use. We’re sharing the exact formula we use to generate millions of dollars in sales for our clients.
You can do this
on your budget.
You don’t have to have a large production budget to do what we do. Sure, it helps—but you’ll learn the keys that will enable you to create a successful campaign on any budget.
And those are just a few things you’ll learn in the first few minutes of Write Ads That Sell.
WHO “WRITE ADS THAT SELL” IS FOR
If you’ve ever contacted Harmon Brothers in hopes of working together and we turned you down because we were too busy or your business didn’t yet meet the criteria we use to select clients, this is for you.
If you’ve seen a Harmon Brothers ad and thought your business could use a similar approach but didn’t have the budget or the knowledge of how to go about it, this is course is for you.
If you’re already funny, this course will teach you to focus that humor and use it to sell. If you’re not a comedian, this course will teach you how to harness the humor around you to build a video that sells.
WHAT THIS COURSE IS
Over the course of 25 video lessons with 3 accompanying downloadable workbooks, Daniel Harmon and Dave Vance go in-depth with specific examples and techniques that will teach you everything it takes to write a great script—from research, capturing the concept, and nailing the proper sales structure, to polishing and preparing the perfect script for production.
We are opening our entire writing playbook and giving it to you in a professionally produced and edited course that gives you the tools you need to do what we do, without holding anything back.
In addition, we’re intentionally keeping the class size small (enrollment will be open for just 36 hours) to give you personalized attention to take your script to the next level. Daniel and others on the team will be personally responding to your questions.
By the end of the class, you’ll have a solid, well-tuned script ready for production that will not only sell, but will set the tone for future marketing initiatives and give you the knowledge, skills, and motivation to write an ad that sells.
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
Move your business forward with content marketing
Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit.
They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Harmon Brothers – How To Write Ads That Sell And Make Your Ads Funny
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