• Discover how to build your Google Ads account to deliver profit generating data for every ad campaign your run, from day-1

• Learn how to use your ad campaigns to find untapped keywords opportunities, so you can get more for your advertising budget

• Leverage a proven system to calculate profitable budgets and optimize your bids without wasting money on ineffective tactics

• Own a set of checklists that show you which metrics to focus on for management and when to make adjustments in your account, without spending all day inside Google Ads

• Build your marketing credentials by earning your Google Search Advertising Certification and passing the test on your first attempt 

• Set yourself apart from the pack with your Data Driven Google Ads Mastery certification

• Decipher the 3 paid search advertising strategies that matter so that you can outmaneuver your competitors and avoid “false-hope” bidding wars forever

• Increase your conversions and reduce wasted ad spend using our Data Driven account management techniques

  Google Analytics Mastery teaches advertisers, marketers and business owners how to track and measure their website marketing. By the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

  What you’ll learn in this course:
  

  • Leverage our 30-day system to make rapid improvements in your marketing capabilities

  • Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions

  • Become a strategic thought-leader for your marketing team

  • Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs

  • Automate your reporting so the answers you need are always in plain sight

  • Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs

  • Own a set of skills that will become more and more in demand as digital marketing advances

  • Set yourself apart from the pack with a Data Driven web analytics certification

  • Enhance your marketing credentials by earning your Google Analytics certification

    What you’ll learn in this course:
    

    • Save time and money tagging your website, while reducing tracking errors

    • Upgrade your analytics using three GTM power tools – tags, triggers and variables 

    • Add 70+ advertising and analytics tools to your website using code-free tag templates

    • Enhance your website user experience by adding automatic event tracking to discover better ways to optimize your content marketing efforts

    • Measure the real value of your advertising campaigns using conversion pixel templates

    • Prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on tag-template autopilot

    • Test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development

    • Simplify your analytics, while getting direct access to better data to make better marketing decisions

    • Implement techniques that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential of your organization

      What you’ll learn in this course:
      

      • Create reports that focus on the information your business needs to grow

      • Simplify your data-driven marketing strategy

      • Use Google Data Studio to save hours of time on reporting

      • Consolidate your most important metrics into one dashboard

      • Deliver reports that build trust with your clients, and inspire your team

      • Automate your reporting using Google Data Studio and other tools

      • Use plug-and-play Data Studio dashboard templates for SEO, PPC, and more

      • Use our ACES Framework to design a marketing strategy that matches your goals

      • Identify and trackKPIs for every stage of your marketing funnel

      • Use tools like Keyword Hero, Supermetrics, and Zapier to save time, get access to better data, and build more complete reports

      • Build a live dashboard that reports on your entire marketing funnel

      • Capture, communicate and share your marketing vision using Google Data Studio

       

     

   

What is Internet Marketing?

Internet Marketing Explained

Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.

Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.

Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.

From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.

With content marketing, gone are the days of hopeful sales pitches and traditional marketing.

Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.

This is perfect because that’s exactly what today’s consumers want.

People don’t want to hear about products and services that don’t interest them.

From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.

Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.

Content Marketing vs. Traditional Advertising

Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?

Today, we don’t even like it much when our friends knock on our doors unannounced.

The fact is, traditional marketing (or selling) doesn’t work anymore.

Its approach is to essentially push products and information onto people to pressure them into buying.

And frankly, people are over it.

You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.

While traditional ads may still work in some situations, the internet has changed the way consumers shop.

Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.

They can search for the products that meet their needs — and avoid the ones that don’t.

We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.

Not only that, they’re no longer the way people want to learn about new products.

Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.

They should ask questions first and give answers second, rather than the other way around.

That’s where content marketing comes in.

Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.

Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.

If the content provides value, they’ll keep returning for more.

With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.

This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.

When they decide they’re ready, those loyal followers can convert to leads – on their own terms.

This is what happens when you put the consumer’s needs above your own.

When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.

Fundamentally, that is what internet marketing is all about.

But Why All the Hype Around Internet Marketing?

You understand what internet marketing is and how it’s beneficial for your brand.

But what’s with all the hype around it?

Internet marketing isn’t just a fad. It’s a proven winner.

Here are some reasons why brands and marketers are shouting it from the rooftops:

• By the end of 2021, the global content marketing industry is expected to reach $412 billion.
• Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
• Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.

If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.

I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.

Data Driven & Jeff Sauer – Master The Full Stack of Google Marketing